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What is the right image format to use for publishing?

We allow the following image format to publishing on Toons Mag. 

  • PNG
  • JPG
  • GIF

For publishing on Toons Mag, we recommended image format JPG or PNG. We allow image size up to 10 MB, but we recommend an optimized image for the web, which is height or width between 700PX to 3,000PX. We don't recommend image height or width over 5,000PX, and we don't recommend image size over 2MB, the last size image takes a long time to load, so the average optimize image format is the better. 

More details on the supported image formats

PNG (Portable Network Graphics) is a relatively new image format specially invented for the Web images. The main advantage of this picture format is its alpha-channel transparency support. The PNG is possibly the best choice for saving screenshots as it doesn’t add distortions and noises due to its lossless data-compression algorithm. It is also the only appropriate image format for screenshots with shadows and reflections.

JPG or JPEG (Joint Photographic Experts Group) features lossy image compression algorithm. On one hand it significantly decreases the size of the image. On the other hand, however, the downsides are noises and distortions in the compressed image. JPG format is an excellent choice for digital photos, or high-color screenshots with a picture background, though it performs much worse with detailed images, or images that contain text. Also, JPG does not support the alpha-channel so it is not suitable for screenshots with shadows or a transparency.

GIF (Graphic Interchange Format) was initially developed in 1987 and was the major image format on the Web until the PNG development. The main advantage and, at the same time, the main disadvantage of the GIF is its low color depth. GIF is capable of storing pictures with 8-bit color only which ends up with 256 color in total. However, GIF has its advantages too. It is a lightweight format and is still applicable for Web images. It also provides a very good compression for solid color images (like windows with large empty areas) and doesn’t add image artifacts thanks to lossless compression algorithm.

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